The BBC World Service’s CrowdScience website has a couple of interesting pieces about Short-sightedness and myopia control.
The link below is to a video that they have produced showing some of the measures that are being used in Singapore to try and reduce childhood Myopia.
Singapore’s measures to reduce short-sightedness
This is a clip from the longer podcast
Are Screens Bad For My Child’s Eyes
I am a big advocate of the benefits of natural light and in reducing screen time and I have been very proactive in telling my young patients to try and get at least 14 hrs per week outside but as any parent know it is very difficult for a teenager (and often even younger) to be parted from their smart phones/tablets/laptops.
When I speak to my young patients who are doing lots of studying about what they do when they take a break from the revision or homework – almost all of them tell me that they will go straight on some form of social media – this may be a mental break from the Battle of Passchendaele or from conjugating Latin verbs but it will not give the eyes a rest.
They do look very skeptical when I suggest that a break should be going outside – without their devices. I have had one parent suggest to me that they feel it would take surgical removal to take away the phone from their 15 year old child.
Currently Atropine is not licensed for myopia control use in the UK. But as has been mentioned in previous blog posts we do use OrthoKeratology how do you solve a problem like myopia
and the new mi-Sight soft contact lens miSight Myopia Control options for Myopia control.
the BBC website has a very interesting piece on eyes and nutrition which is well worth a read
What is the food that can really improve your eyesight?
If you want any more information on supplements for vision then contact us at eyelines
Of all the various competitive reality shows that are on our TV screens the only one that I have any time for is The Great British Bake Off.
Although most of the application process is kept confidential it does seem that the final 12 at least have some level of skill when it comes to baking – unlike a lot of the other “talent” shows when I suspect that some of the hopefuls put into the auditions, are done so purely for the entertainment value of their failures.
So I watched with anticipation on Wednesday night and wasn’t disappointed – Mel and Sue bring the right amount of comedic value and empathy (In equal amounts) to the programme and it is wonderful television to see the terror on the bakers faces as they wait for Paul & Mary to cast judgement over their creations
Inevitably watching the programme makes me want to pull out the Kitchen Aid eggs & flour and start baking – although to be honest the only thing the family feel that I am capable of making to a sufficient standard is Meringues and Muffins
So that’s Wednesday evenings sorted out for the next couple of months after the first episode I have yet to decide who I want to win and who probably will win (never the same person) – but it will be fun finding out -and I may even attempt some of the bakes- especially the savoury ones.
It is 18 months since we refitted the practice , relaunched the website and re-branded with a new logo.
We have seen an increase in footfall through the practice doors and also an increase in general enquiries via the website.
The majority of our new clients still come to us as a direct result of a recommendation from others.
However we are seeing more and more appearing because of the website – the window displays – the branding
It has been a very positive experience for us.
I noticed an interesting article today on the bbc website on the importance of a logo (anything to get away from more election coverage)
Whilst we do not have the budget of a Nike BP Starbucks or GAP it was still well worth refreshing the brand
The old Logo
The new Logo
Like one of the companies mentioned in the bbc article I wasnt convinced about this logo initially but it is the right one for us.
If you are thinking of re-branding you could do a lot worse than speak to the guys at Ditto Creative http://www.ditto.uk.com/
very clever bunch when it comes to this sort of thing (They designed our website and have helped us a lot over the years – but we did our new logo just before they started re branding in a big way – typical )