In a previous blog post I mentioned the increase in Myopia that some have likened to an epidemic.
Apart from correcting the vision traditionally with spectacles or daily wear contact lenses what else is available – especially for children.
Refractive Surgery has been an option in various form since the mid 1960’s and whilst techniques have been improving it is still usually not recommended for those under the age of 21 (or at least until any prescription changes have stabilised).
For a lot of patients the thought of having any form of surgery will be enough to dissuade them from this option.
Another possibility is Orthokeratology – or Ortho K – a technique of overnight contact lens wear that gently reshapes the cornea by about the thickness of a hair. I have been using this technique in the practice for nearly 10 years. (Previous Blog Post on Ortho K)
Until recently I have used Ortho K mainly on adults but in the last 6 months I have been fitting the lenses more and more to children with excellent results.
One of the first youngsters that I fitted last summer was Isabella whose extended family have been with the practice for many years. Isabella had been wearing spectacles for six months and her myopia was increasing rapidly, her father is quite myopic so Isabella was concerned that she would follow a similar pattern. We discussed all of the options available and decided to fit Ortho K – with great success. Isabella has recently featured in a news article about Ortho K on ITV Meridian News.
ITV Meridian News Feature
Since Isabella’s success I have had an increasing number of children coming along and being fitted with Ortho K and it has proven to be a wonderful tool to enable children to cope with an active lifestyle without having to worry about vision, glasses or contact lenses during the day.
If you are interested in Ortho K or any aspect of either your eyes or your childs eyes then contact us to have a chat about it.
Recent studies on childhood shortsightedness both in the UK and in the US have shown that the condition is on the increase.
Both the studies from California and Northern Ireland have shown that there are twice as many children today who are myopic than in the 1960’s.
16.4% now compared to 7.2% in 1960
The study also showed that children with one myopic parent were three times more likely to become myopic than those who had non myopic parents. Those who have two parents with myopia were seven times more likely to be myopic.
The Northern Ireland Childhood Errors of Refraction Study also found that children were becoming myopic at an earlier age. Myopia is more likely to occur between the ages of 6 and 13.
There are many opinions on what the reasons for this increase in shortsightedness are but opinion seems to suggest that too much time indoors on mobile devices and not enough time outdoors is a factor.
Myopia is generally a progressive condition so it is worth keepin an eye on (apologies for the awful pun).
I will blog later on some of the options that are available to both correct the vision and also to control the myopia.
Unlike a lot of other optical practices (and other retail establishments) eyelines very rarely hold a sale – the last time was about 6 years ago.
We have decided to look at the ranges that we carry and try and free up space for some new ranges and some new stock.
Therefore there are a lot of bargains to be had.
Frame prices starting from £1.50
Come in and have a look.
30 years ago – 1985
Bob Geldof & Midge Ure tried to Feed the World at Live Aid
The Wreck of the Titanic was discovered.
Greenpeace Ship Rainbow Warrior was blown up and sunk in Auckland harbour.
Microsoft Launches Windows 1.0
Mikhail Gorbachev becomes leader of the Soviet union and helps change the world.
Two football stadium disasters. The Bradford Stadium Fire and several weeks later The Heysel Stadium disaster.
Everton win the League – Man Utd. The FA Cup
Huey Lewis & The News, a-Ha, Falco , Madonna and Tears for Fears all feature in the pop charts.
Back to the Future hits the cinema screens – along with Rambo II, Rocky IV, The Colour Purple & Goonies (along with many other classics)
Moonlighting & The Golden Girls featured on TV as well as a Soap that started that year set in London – Eastenders
And on Saturday 9th November 1985 eyelines opened its doors for the very first time.
30 years later eyelines is still providing quality eye care for the people of Sevenoaks.
I sat with my sons last Sunday night and watched engrossed as a man went round in circles for an hour.
Bradley Wiggins broke the UCI hour record with a distance of 54.526KM round the Lee Valley Velodrome in London – it would have been great to be there to see it in person but the tickets sold out in under 7 minutes.
I do know that cycling clubs and fanatics got together to watch and cheer him on. – As well as following on the TV I was watching the Twitter updates
It looked from Twitter as if there was a large raucous crowd packed into The Velo House at Tunbridge Wells to watch (If you havent visited it yet well worth it for Kit repairs and especially the food and beer, Olly and the rest of the crew will make you feel very welcome) www.thevelohouse.com
I have been back on the bike again lately a lot (hence the mamil) with my 14 yr old son. We found a flat piece of road and tried to cycle it at that pace – maybe for 20 or 30 seconds (with the wind behind and a slight downhill slope) but for 60 minutes – that is incredible. Although new to road cycling my son has learned really quickly to tuck in behind me – use my bulk as a windbreak and then power past me to get up the final part of the hills in front – or to leave me in his dust half a mile from home – clever lad or a sod I am not sure which.
Oakley have just launched some new lenses specifically for Road cycling – Prizm Road – Colour tuned lenses for specific sports & environments to provide greater detail and colour enhancement. They are also available in specific formats for Golf – Trail – Angling & General use (Prizm Daily)
Oakley have also been working closely with Mark Cavendish who wanted full frame protection (Racing Jacket) along with the field of view of a shield (Radar Lock) – they have come up with Jawbreaker – available in 12 colours including Cav’s signature Black & Green with the Cavendish logo etched into the lens. The various Prizm lenses are also available to fit the Jawbreaker
We have Jawbreaker and various frames with the Prizm lens in stock – come in and try them.
Googling eyelines will of course come up with our website but it also shows 2 other eyelines. Eyelines in Chicago www.eyelines.com And Eyelines in Tasmania www.eyelines.com.au/
as well as good old eyelines Sevenoaks
Nice to see the eyelines name around the world – I wonder with the ease of access to everywhere in the world do the three eyelines ever get confused patients.
It is 18 months since we refitted the practice , relaunched the website and re-branded with a new logo.
We have seen an increase in footfall through the practice doors and also an increase in general enquiries via the website.
The majority of our new clients still come to us as a direct result of a recommendation from others.
However we are seeing more and more appearing because of the website – the window displays – the branding
It has been a very positive experience for us.
I noticed an interesting article today on the bbc website on the importance of a logo (anything to get away from more election coverage)
Whilst we do not have the budget of a Nike BP Starbucks or GAP it was still well worth refreshing the brand
The old Logo
The new Logo
Like one of the companies mentioned in the bbc article I wasnt convinced about this logo initially but it is the right one for us.
If you are thinking of re-branding you could do a lot worse than speak to the guys at Ditto Creative http://www.ditto.uk.com/
very clever bunch when it comes to this sort of thing (They designed our website and have helped us a lot over the years – but we did our new logo just before they started re branding in a big way – typical )
Two new products from Johnson & Johnson have added to their already extensive portfolio of contact lenses.
Both products are based upon the highly successful 1 Day Moist material
1-Day Acuvue define
is a lens to enhance the natural beauty of patients eyes.
A special Limbal darkening ring provides greater definition and a light effect pattern helps make your eyes shine
The two lenses will enhance not change the colour of your eyes, and with 1- Day Moist technology will provide excellent comfort oxygenation and vision.
The second addition to the portfolio is the Acuvue 1 Day Moist Multifocal
This new product will not launch nationally until June 2015 – I have been part of an assessment panel and have had access to the lens for the last two weeks. It seems – so far- to be one of the best multifocal contact lenses that I have fitted – the patients are getting great vision at all distances and with the usual comfortable fit that is expected with the Moist material.
If this turns out long term to be as successful a product as the initial fits suggest, then it will be a powerful tool to have.
We are an ageing population – we are keeping active much longer and we do want to continue wearing our contact lenses
There have always been problems translating what can be achieved with varifocal spectacles into a contact lens. Many manufacturers have come up with different methods of doing this with varying degrees of success.
The multiple combinations of power and the fact that Johnson & Johnson have taken into account the effect that pupil size has on the ability to see means that this new lens has real potential .
The first week in October in Sevenoaks is normally designated “Pink Week”
Shops and businesses are decorated in pink to raise awareness and hopefully some money for Breast Cancer Care – the breast cancer support charity.
It all starts off on Saturday 4th October with a Pink Street Party hosted by Lisa Snowden from Capital Radio.
Eyelines are getting involved – we have decorated the shop in Pink – the staff will be mainly wearing Pink and we will be raising money for the charity all week.
you can visit the charitys website here
and for those brat pack fans who hoped I was doing a retro 80’s blog here you go :
Its that time of the year again when thousands of potential superstars put themselves in the firing line before Simon Cheryl Mel and Louis – 5 minutes of fame or global super-stardom who knows.
Acuvue contact lenses are working in conjunction with the x factor and are offering the chance for 7 new Acuvue wearers to win VIP passes for one of the live shows.
Any contact lens wearer who has a trial of Acuvue brand contact lenses and is over 16 will get a free entry into the draw.
Acuvue contact lenses are available in hundreds of different permutations so they can provide a very comfortable contact lens that will provide excellent vision regardless of the prescription.
Short sightedness Long sightedness Astigmatism Presbyopia all covered by Acuvue.
Call in and see us for more information or contact us for an appointment . (Bring along your microphone and entertain us at the same time)