Googling eyelines will of course come up with our website but it also shows 2 other eyelines. Eyelines in Chicago www.eyelines.com 
And Eyelines in Tasmania www.eyelines.com.au/ 
as well as good old eyelines Sevenoaks
Nice to see the eyelines name around the world – I wonder with the ease of access to everywhere in the world do the three eyelines ever get confused patients.
It is 18 months since we refitted the practice , relaunched the website and re-branded with a new logo.
We have seen an increase in footfall through the practice doors and also an increase in general enquiries via the website.
The majority of our new clients still come to us as a direct result of a recommendation from others.
However we are seeing more and more appearing because of the website – the window displays – the branding
It has been a very positive experience for us.
I noticed an interesting article today on the bbc website on the importance of a logo (anything to get away from more election coverage)
http://www.bbc.co.uk/news/business-32495854
Whilst we do not have the budget of a Nike BP Starbucks or GAP it was still well worth refreshing the brand
The old Logo
The new Logo
Like one of the companies mentioned in the bbc article I wasnt convinced about this logo initially but it is the right one for us.
If you are thinking of re-branding you could do a lot worse than speak to the guys at Ditto Creative http://www.ditto.uk.com/
very clever bunch when it comes to this sort of thing (They designed our website and have helped us a lot over the years – but we did our new logo just before they started re branding in a big way – typical )
